Nothing illustrates the excessive vibrancy of China’s digital sphere more than the rise of influencers, also known as Key Opinion Leaders (KOLs). Worth over $8bn annually, the influencer industry now dwarfs even China's box office. With over 10,000 KOLs now boasting over one million followers each, many have made the successful transition from handheld name to household name, offering brands unparalleled opportunities to reach and engage new audiences of young consumers. The cornerstone of any digital retail strategy in China, getting your influencer strategy right, however, is fraught with challenges. From inflated metrics, to plagiarism and outright fraud, working with KOLs can be as frustrating as it is exciting. This webinar will introduce brands to some of the key strategies and common pitfalls associated with KOL marketing in China, including first-hand case studies and tips on generating the best bang for your buck.
Adam Knight, Co-founder at Tong Digital
About Adam and Tong Digital:
Adam is a Cofounder at TONG, the UK’s first and only Chinese social commerce agency, founded in 2014. Adam holds degrees in Chinese Studies and Internet Studies both from the University of Oxford.