An insider's view on China's Innovators - Pioneers, Hidden Champions, Change Makers and Underdogs
Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace.
Join CBBC members’ exclusive talk with Emeritus Professor George Yip, a world-leading authority on global strategy and marketing. At this event he will share his view about the China’s complex relationship with the West and how China is establishing itself at the forefront of technological innovation, and also discuss his latest book, Pioneers, Hidden Champions, Changemakers, and Underdogs - Lessons from China’s Innovators.
The event will be of particular interest to those in business-related fields with an international focus or those who do business with China or in China, as well as anyone interested in the development of the world’s fastest-growing economy.
Emeritus Professor George Yip will be introduced by Adriaan Commandeur, CBBC Executive Director.
Speaker: George S Yip
Emeritus Professor of Marketing and Strategy at Imperial College Business School. Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School (until mid-2016); Dean of Rotterdam School of Management, Erasmus University; and Harvard, UCLA, Cambridge Judge (Beckwith Professor of Marketing and Strategy) and London Business School (Professor of Strategy and Associate Dean, MBA). Former Lead Senior Fellow of the UK’s Advanced Institute of Management Research. Editorial Advisory Board of MIT Sloan Management Review. Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Author of China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). Over 100 publications and 8,000 citations, including in Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review and California Management Review.