Start date: 23/05/2019 13:30

End date: 23/05/2019 16:00

Venue: China-Britain Business Council

Costs: Free

Open for: Any consumer brand from across retail, fashion, food and drink, education, experience economy, homeware, beauty, and more.

Address: 3rd Floor, Portland House Bressenden Place London SW1E 5BH

Click to register

The Best of British: China’s largest ever dedicated exhibition of British Brands in China (London)

CBBC Event

May 23
The third edition of Best of British, the largest ever dedicated exhibition of British Brands in China will open its doors in Shanghai in October 2019. Partnering with the British Consulate-General Shanghai, the China-Britain Business Council, the Department of International Trade and the GREAT Campaign, this four-day live event highlighting British lifestyle, innovation, and excellence will take place at the Shanghai Exhibition Centre.
Best of British 2018 was a large showcase of 300 British brands, including 50% of brands new to the China market, with 2 dedicated B2B Trade Days and 2 dedicated B2C Consumer Days. This edition of Best of British saw 5,448 trade buyers, 5,474 invited VIP visitors and 28,385 visitors, with a large group of high spending Chinese consumers. The show featured 6 major show sections, over 40 catwalk fashion shows, over 50 musical and performance sessions, over 40 world class chef cooking shows, and over 100 KOLs and highly interactive sessions.
Join us in the CBBC London offices on the 23rd May to find out more about the show, how to make the most of it, and the support on offer to exhibitors.
Agenda (subject to changes)
13.30 Registration and tea/coffee
14.00 Welcome and introduction – Richard Hall, Head of Retail and Consumer, Department for International Trade, and Jim Pickles, Senior International Trade Adviser, Fashion Sector Team, Department for International Trade
14.15 The Best of British – about the show – Show Director, Best of British
14:45 Getting the most out of a Chinese Trade show – Jack Porteous, Retail & E-Commerce Sector Lead, CBBC
15.15 Short Break
15.30 Marketing – driving sales through offline and online promotions, and the Official WeChat Store – Scott Muir, Founder, ReGroup Media
16.00 Panel session – previous exhibitors sharing experiences and tips
William Tusting - JR Tusting
Afzaal Mauthoor – Mama Baby Bliss
Mark Johnson – Regent’s University
16.30 Close

Please note that third party service providers may not be permitted to attend this event.​