The Best of British: China’s largest ever dedicated exhibition of British Brands in China (London)
The third edition of Best of British, the largest ever dedicated exhibition of British Brands in China will open its doors in Shanghai in October 2019. Partnering with the British Consulate-General Shanghai, the China-Britain Business Council, the Department of International Trade and the GREAT Campaign, this four-day live event highlighting British lifestyle, innovation, and excellence will take place at the Shanghai Exhibition Centre.
Best of British 2018 was a large showcase of 300 British brands, including 50% of brands new to the China market, with 2 dedicated B2B Trade Days and 2 dedicated B2C Consumer Days. This edition of Best of British saw 5,448 trade buyers, 5,474 invited VIP visitors and 28,385 visitors, with a large group of high spending Chinese consumers. The show featured 6 major show sections, over 40 catwalk fashion shows, over 50 musical and performance sessions, over 40 world class chef cooking shows, and over 100 KOLs and highly interactive sessions.
Join us in the CBBC London offices on the 23rd May to find out more about the show, how to make the most of it, and the support on offer to exhibitors.
Agenda (subject to changes)
||Registration and tea/coffee
||Welcome and introduction – Richard Hall, Head of Retail and Consumer, Department for International Trade, and Jim Pickles, Senior International Trade Adviser, Fashion Sector Team, Department for International Trade
||The Best of British – about the show – Show Director, Best of British
||Getting the most out of a Chinese Trade show – Jack Porteous, Retail & E-Commerce Sector Lead, CBBC
||Marketing – driving sales through offline and online promotions, and the Official WeChat Store – Scott Muir, Founder, ReGroup Media
||Panel session – previous exhibitors sharing experiences and tips
William Tusting - JR Tusting
Afzaal Mauthoor – Mama Baby Bliss
Mark Johnson – Regent’s University
Please note that third party service providers may not be permitted to attend this event.