Inbound Chinese Marketing for Retail and Luxury Brands (London)
We have partnered with Adyen
a global payment company and will be co-hosting a masterclass on Inbound Chinese Marketing for Retail and Luxury Brands
at their offices by Oxford Circus, central London on Thursday 16th May.
This will be a great opportunity to learn key insights about inbound Chinese audiences, key inbound consumer touchpoints, as well as in-store and e-commerce payments (Alipay and WeChat Pay). We are currently offering 20% discount off tickets with the Eventbrite code ‘ECMASTER20’.
09:30 – 10:00 Registration and coffee
10:00 – 10:30 Key insights for Inbound Chinese audiences– segments & market size, recent trends, behaviours and motivations.
10:30 – 11:30: Understanding Key Inbound Consumer Touchpoints 2019
Pre-departure – awareness building before departure
On-location– reinforce actions from visitors, students, and expats in targeted regions
Hyper-local – drive store footfall
11:30-11:55: Q&A and coffee break
11:55-12:15: Practical guide to your own channel set up (landing page, WeChat & Weibo)
12:15 – 12:35 In-store and e-commerce payments – What brands need to know about Alipay & WeChat pay
12:35 – 13:00 Successful case studies and how to start your first campaign.
13:00 – 14:00 Q&A, lunch and networking