Start date: 16/05/2019 09:30

End date: 16/05/2019 14:00

Venue: 5TH FLOOR, HILLS PLACE

Address: 5TH FLOOR, HILLS PLACE

Click to register

Inbound Chinese Marketing for Retail and Luxury Brands (London)

Supported Event

May 16
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We have partnered with Adyen a global payment company and will be co-hosting a masterclass on Inbound Chinese Marketing for Retail and Luxury Brands at their offices by Oxford Circus, central London on Thursday 16th May. This will be a great opportunity to learn key insights about inbound Chinese audiences, key inbound consumer touchpoints, as well as in-store and e-commerce payments (Alipay and WeChat Pay). We are currently offering 20% discount off tickets with the Eventbrite code ‘ECMASTER20’.

WORKSHOP OUTLINE

09:30 – 10:00 Registration and coffee

10:00 – 10:30 Key insights for Inbound Chinese audiences– segments & market size, recent trends, behaviours and motivations.

10:30 – 11:30: Understanding Key Inbound Consumer Touchpoints 2019

Pre-departure – awareness building before departure

On-location– reinforce actions from visitors, students, and expats in targeted regions

Hyper-local – drive store footfall

11:30-11:55: Q&A and coffee break

11:55-12:15: Practical guide to your own channel set up (landing page, WeChat & Weibo)

12:15 – 12:35 In-store and e-commerce payments – What brands need to know about Alipay & WeChat pay

12:35 – 13:00 Successful case studies and how to start your first campaign.

13:00 – 14:00 Q&A, lunch and networking