Entering the China market (London)
After several decades of rapid growth, China is now firmly established as the second largest global economy after the US. As the country makes its gradual transition to a consumer-led economy, new opportunities are emerging for UK exporters across a number of different sectors. China has become a top-ten export market for UK firms, and despite the slowdown in China’s headline growth figure, UK exports to China have almost doubled over the past five years.
China can often seem an unfamiliar and daunting place, especially to SMEs and start-ups with limited resources to tackle such a large and complex market. Firstly, understanding the nature of the market opportunity is essential. After that, most SMEs then face a variety of challenges on everything from regulations and import processes, which channels to sell, and how to market effectively.
Attend this Entering the China Market Workshop to learn more from China experts on how to get started exporting to China and develop a market entry strategy for your company.
This half-day workshop will cover the following topics:
- Why focus on China?
- Market entry models
- Common problems for first-time sellers
- How to identify and access opportunities
- Finding and managing local partners
- Marketing effectively to Chinese businesses & consumers
- Case studies
- Support & resources available