Start date: 17/07/2019 09:30

End date: 17/07/2019 10:30

Venue: Webinar

Costs: Free for CBBC members


Click to register

What's Hot & What's Not in a Slowing China: Webinar with China Skinny

CBBC Event

July 17
China's GDP and retail spending growth is levelling off from previous mouthwatering rates, yet many categories and brands are still seeing healthy double digit growth through providing resonant products, supported by the right marketing strategies.

Join this session to learn about:
  • Current Trends impacting Chinese consumer behaviour
  • Which categories and product types are currently resonating most with Chinese Consumers
  • What best practice brands are doing to tap into these changing preferences
  • Key takeaways to maximise resonance for Chinese consumers

Mark Tanner is the founder and managing director of Shanghai-based China Skinny. He has provided China market growth strategies and research to over 150 brands across 22 categories including Ikea, IHG, Colgate, Reckitt Benckiser and Tourism Malaysia. His views on Chinese consumers have been quoted by more than 200 international media outlets and he regularly provides commentary in publications such as Bloomberg, Reuters, FT and Forbes where he is a columnist. Mark was selected by Alibaba to anchor their promotional video introducing Single’s Day in 2016. He authors the most read newsletter about marketing to China and is a regular keynote speaker in both China and internationally from Shanghai to Sydney, Barcelona to Beijing, Helsinki to Hong Kong and many places in between.  Prior to moving to China Mark led the world's first unbroken paddle down the River Nile, hunted for Viking treasure in Iceland and cycled solo across Canada mid-winter.