Gorillas can Dance: Strategies for Effective Corporation-Start up Partnering
Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors – including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration they often find that developing productive partnerships is not straightforward. The very thing that attracts them to each other – their significant differences – also makes it difficult to work together. Therefore, the partnering process must be approached not only enthusiastically but thoughtfully.
In this talk, drawing upon over a decade of research in multiple locations – including China, Germany, India, Israel, UK and USA – Professor Shameen Prashantham provides guidance on how corporations and start-ups can build mutually beneficial partnerships. Using examples such as Microsoft, BMW and Unilever, he will discuss the “why”, “how” and “where” of corporation-start-up partnering. The key takeaway of this talk is that to succeed in the age of digital disruption, companies need to develop entrepreneurial, collaborative and global mindsets.
This exclusive lecture will be in partnership with China Britain Business Council (CBBC).
Registration: Please email Hannah Saxby at firstname.lastname@example.org or click the link at the bottom of this page to register.
18:30-18:50 Welcome Introduction & Alumni Sharing
18:50-20:30 Gorillas Can Dance: Strategies for Effective Corporation-Startup Partnering
20:30-22:00 Networking Dinner & Cocktail