Start date: 12/02/2019 09:15

End date: 12/02/2019 12:30

Venue: Ramada Resort Grantham

Address: Grantham, NG32 2HT

Click to register

eCommerce – Selling your Products Direct to the Chinese Consumer (Grantham)

CBBC Event

February 12
This workshop will explore how companies can engage with cross-border e-commerce to get their consumer goods directly from the UK into the hands of Chinese customers. It will include an introduction to the biggest e-commerce market in the world and explain how the key platforms work and also how digital marketing can drive sales.

Outcomes
This workshop will explain in detail the steps a business needs to take to sell products direct to Chinese consumers. Participants will leave with a good understanding of what is required to take their interest forward in this marketplace.
 
09.15 Registration & Refreshments
09.30 Welcome & Introduction
Stuart McFarlane, Specialist Digital Adviser, Business Lincolnshire
09.40 Selling on a Budget
David Gregory, China Business Adviser, China-Britain Business Council
09.50 Overview of the China eCommerce Economy Purchasing Behaviour
Jack Porteous, UK Retail Sector Lead, China-Britain Business Council
10.20 BREAK
10.40 Selling to China via an Ecommerce Platform
Byron Constable, CMO, Avenue51
11.20 Social and Digital Media
Jimmy Robinson, Co-Founder, PingPong Digital
12.00 Support – Financial Support & Knowledge available from Business Lincolnshire Digital Growth Programme
Stuart McFarlane-Bedford, Specialist Digital Adviser, Business Lincolnshire
12.15 Support – Financial Support & Knowledge available from the Department for International Trade
Dale Atkins, International Trade Adviser, DIT
12.30 Close and Buffet Lunch