Start date: 04/12/2019 08:00

End date: 04/12/2019 20:00

Address: Brighton

Click to register

Sizzling Asia

Supported Event

December 04
Are you an SME looking to break your way into India, China or ASEAN? Are you uncertain of where to start or how to make your dreams become reality? If you answered yes to any of these questions then our Sizzling Asia event is for you.

The time is right to introduce your business to these dynamic markets. Let the experts guide and support you on finding out how you can benefit from the opportunities on offer:
  • The size of India’s economy, now the world’s fifth largest (IMF, 2019), makes it an attractive market for UK exporters.
  • China is the largest country in the world by population, with over 100 cities of more than a million people.
  • ASEAN is the world's third fastest growing economy behind India and China.

ASEAN: Brunei | Cambodia | Indonesia | Laos | Malaysia | Myanmar | Philippines | Singapore | Thailand | Vietnam

Why attend?
You will receive practical advice on how to get started, including all of the planning, legal and cultural issues which you will need to be aware of. This bootcamp will provide you with the expert guidance and knowledge you require to commence your exporting journey.

Join us to learn more about:
  • The benefits of exporting to India, China and ASEAN markets
  • The practical side of getting set-up in the these markets
  • Companies that have successfully exported to these markets who will be sharing their experiences and offering advice
  • Cultural differences you will need to be aware of
  • How to protect your Intellectual Property
  • How finance can unlock your potential overseas
  • and much more!

Featured Speakers
Paul North, ASEAN Trade Adviser - The UK-ASEAN Business Council

Paul is an experienced Executive Business Manager with a wealth of experience in International markets having worked and lived in the Middle East for more than 30 years.

During the last 20 years overseas he was responsible for building, developing and managing agency, distributor and channel partners in the Middle East and African region for one of the largest power and automation companies in the world, ABB, with a prime role of Vice President Middle East and Africa for the division automation products. The role also included total responsibility for the divisions marketing activities and export sales for two regional production sites, Egypt and Saudi Arabia.

Following a return back to the UK in 2011 Paul headed up an international team within an energy management solutions company rolling out their product range across Europe, Middle East, South East Asia and Australia.

Paul’s previous role was with the Department for International Trade (formerly UK Trade & Investment), heading up in the East Midlands, the overseas business network initiative. He was developing and supporting a global network of business led partner organisations, to offer a wide range of high quality support in key markets, particularly South East Asia, for exporting companies.
Christopher Lethbridge, China-Britain Business Council

As UK Sector Lead for Creative Industries, Chris works to advise UK Creative Industries companies on their market entry, development, and strategy in China.

Prior to his current role, Chris was CBBC’s China Market Business Adviser for the South East. From this position he worked with an array of companies across a broad range of sectors including High-tech and Advanced Manufacturing, E-commerce, Food & Beverage, and Financial Services.

Before joining CBBC, Chris was Executive Officer of the Australia China Business Council and worked for the Australian Government. He has a Master’s of Commerce (Finance) from the University of Sydney and a Bachelor’s of International Relations (Chinese) from the Australian National University.
Dynion Bakker, Senior Analyst - Rouse Consultancy
  • Supporting businesses with Intellectual Property, both as a legal asset and a business/commercial asset.
  • Passionate and experienced in East Asia, previously based in Beijing and Shanghai
  • Background in working with SMEs and start-ups in a range of sectors.
Rouse is an IP services business focused on emerging markets in East Asia. We provide a full range of services, from setting up legal business entities to creating IP portfolios to strategy consulting and commercialisation.
Neil Payne, Commisceo Global

Born and raised in the Persian Gulf, Neil Payne has long had an interest in different cultures. Upon completing his MA in Middle Eastern Studies at SOAS he went on to start, and then eventually sell, a localization agency as well as work as a cultural consultant. He now runs Commisceo Global, which specialises in online cultural awareness courses.

Please note that places are limited to two delegates per company.

This event is part funded by the European Regional Development Fund. As a result, a range of data points must be collected to assess your company's eligibility.

Companies must:
  • Be small and medium-sized enterprises (SMEs) according to the European SME definition,
  • Be based in one of the regions covered by the funding ERDF Programmes*: Kent, Hampshire, West Sussex, Surrey, Oxfordshire and parts of East Sussex. Please see full details below*,
  • Be registered in the UK,
  • Not be "Undertaking in Difficulty". Please see the definition here.
  • Have not received more than €200,000 in public funds over the last 3 fiscal years.

*This event is part funded by the following European Regional Development Fund's (ERDF's) Projects;
  • South East International Business Growth, aimed at small and medium-sized businesses based in Hampshire, West Sussex, Surrey, Oxfordshire, and parts of East Sussex
  • Export ASEAN, aimed at small and medium-sized businesses based in parts of East Sussex, Surrey and West Sussex
  • Get Exporting 2, aimed at small and medium-sized businesses based in Kent and parts of East Sussex