Start date: 03/12/2019 13:00

End date: 03/12/2019 17:00

Venue: China-Britain Business Council

Costs: Members – free; non-members £100+VAT

Address: 3rd Floor, Portland House, Bressenden Place, London, SW1E 5BH

Click to register

Retailing to China through your .com

CBBC Event

December 03
E-commerce to China has been booming, and market share has been predominantly held by third party platforms like TMall, JD and It has been estimated that 90% of all e-commerce transactions in China go through third party e-marketplaces and e-tailers, although sales through brand-owned websites are expected to grow to 15% of the market next year.
As e-commerce grows and Chinese consumers become more familiar with shopping on overseas sites, many brands are seeing a marked increase in traffic from China on their .com sites. But how do you make sure you are providing visitors to your site with a seamless experience? How do you even get them onto your site in the first place? Do you understand who your consumer is, and how they consume? What systems do you have in place for fulfilling orders and customer service?
This seminar will aim to answer these questions, and provide strategies to approach some of the most challenging aspects of cross-border e-commerce in China through your own site.

Agenda (subject to changes – speakers to be confirmed)
13.30 Registration and tea/coffee
13.45 Welcome and introduction - Jack Porteous, Retail & E-Commerce Sector Lead, CBBC
14:00 Does my site work? Getting round The Great Firewall of China: An intro to ICP Licences, Hosting, and website structuring -
14.30 Hosting solutions – speeding up your site
15.00 Promoting your site: Marketing your site to the Chinese consumer -
15.30 Break
15.45 Facilitating transactions: Integrating digital payments - Alipay, WePay, Unionpay
16.15 Fulfilling the order: Logistics - getting your product through customs, and to your customer – Kitty Wang, Royal Mail
16.45 Q&A, networking