Retailing to China through your .com
E-commerce to China has been booming, and market share has been predominantly held by third party platforms like TMall, JD and VIP.com. It has been estimated that 90% of all e-commerce transactions in China go through third party e-marketplaces and e-tailers, although sales through brand-owned websites are expected to grow to 15% of the market next year.
As e-commerce grows and Chinese consumers become more familiar with shopping on overseas sites, many brands are seeing a marked increase in traffic from China on their .com sites. But how do you make sure you are providing visitors to your site with a seamless experience? How do you even get them onto your site in the first place? Do you understand who your consumer is, and how they consume? What systems do you have in place for fulfilling orders and customer service?
This seminar will aim to answer these questions, and provide strategies to approach some of the most challenging aspects of cross-border e-commerce in China through your own site.
(subject to changes – speakers to be confirmed)
||Registration and tea/coffee
||Welcome and introduction - Jack Porteous, Retail & E-Commerce Sector Lead, CBBC
||Does my site work? Getting round The Great Firewall of China: An intro to ICP Licences, Hosting, and website structuring -
||Hosting solutions – speeding up your site
||Promoting your site: Marketing your site to the Chinese consumer -
||Facilitating transactions: Integrating digital payments - Alipay, WePay, Unionpay
||Fulfilling the order: Logistics - getting your product through customs, and to your customer – Kitty Wang, Royal Mail