Consumer Masterclasses

Traditional routes to market for brands in China are changing fast, and cross-border E-commerce presents an excellent opportunity for British brands to capitalise on the China opportunity and engage with online trends, such as social commerce. With 48 million Chinese users and a market value of £220 billion last year, having an effective brand presence across China’s social platforms is key to driving the next phase of growth.

Join our Consumer Masterclass series: Food & drink, Social Commerce Marketing and Branding Strategy, to gain Chinese consumer insights from industry sector specialists: http://www.cbbc.org/events/other-events/cbbc-consumer-masterclass-series-2020/