China is the world’s largest e-commerce market with sales projected to hit £1.2 trillion in 2020, more than double those projected in the US. According to official Chinese government figures online sales grew at a staggering 23.9% in 2018. This is thanks to China’s over 800 million internet users - more than the EU and the US combined - who access the internet predominantly via their mobile phones (98% of China’s online audience).

Although the process of reaching digital consumers in China can be a multifaceted and complex one, Chinese consumers remain the largest consumers of luxury goods worldwide and therefore cannot be overlooked by foreign businesses in pursuit of the largest online retail market in the world.

Digital Directory

Our Directory aims to assist you on your digital journey in China: highlighting the specific services that our Digital marketing, e-commerce and logistics partners are able to offer your business. It will also be updated and developed on a regular basis to accommodate our members' ever-changing digital needs. 

Digital Webinar Series

CBBC’s digital service focused webinar series: China’s Digital Consumer 2020 is designed to demystify digital China for UK companies, offering insights on how brands can successfully navigate China’s e-commerce ecosystem and maximise on this year’s digital trends. Featuring speakers who specialise in China digital services, this series will approach the China market from both commercial and marketing perspectives, in the context of relevant industry sectors. Catch up on our previous webinars in the series on CBBC’s YouTube channel, and discover our China’s Digital Consumer 2020 Webinar Insights here.

If you like to know more information on, or would like to be featured in CBBC’s Digital Directory and China’s Digital Consumer Webinar Series, please email CBBC’s Service Delivery Executive, Maxime Renfrew at Maxime.Renfrew@cbbc.org