Growing your business with Chinese consumers


There is a growing China market for British brands...

China is the UK's 3rd largest trading partner with over £22bn worth of UK goods sold to China in 2018, and £20bn invested by Chinese companies and entrepreneurs in UK businesses.

Retail sales of consumer goods reached 9,779 bn yuan in the 1st quarter of 2019, up by 8.3% year on year. Online retail sales of goods, which accounted for 18.2% of total retail sales, increased by 21%.

Make sure that your business is not missing out on consumer retail opportunities and learn what your competitors are doing to succeed...

Find out how to be part of this growth story at CBBC events, with resources to support your growth at whatever stage your business is at, with regulatory guides and expert specialist advice from our sector leads.


  • 3rd July – London - How to get your food and drink products through Chinese customs; Regulatory and importation guidance for UK food and drink exporters to China - Register here
  • 10th July – London – Avoiding cultural pitfalls when selling to Chinese consumers  - Register here

Key China Dates 
  • CBME China, Mother and baby, food and health, Shanghai, 25th-27th July, 2019
  • Best of British – consumer goods and lifestyle show, Shanghai, 17th-20th October, 2019
  • China Fisheries & Seafood Expo, Qingdao, 30th October -1st November, 2019
  • Food & Hotel China (FHC), Shanghai, 12th – 14th November, 2019
  • Meet the China buyer - CBBC organised match-making session on the side-lines of FHC Shanghai (registration link coming shortly)

Know your China market - Key resources for your business

We now have a series of regulatory guides for the food and drink sector. These include:

There is also a series of consumer insights. These include:
  • Seafood trends in China
  • Snack foods market in China
  • Breakfast cereals in China
  • Beverages in China